class = "MsoNormal"> The innovation consists in transforming knowledge into wealth, in turn know how to cash flow. Innovative ideas are the fruit of knowledge people have of an organization, the expertise, knowledge of environment, networking .... Alfons Cornella speaks, in his book "The Alchemy of Innovation", specifically, knowledge hybridization as the source of the best innovations.

Anyway, what is plain and clear is that the source, the wellspring from which flows all, is the people. In many organizations are created groups generating ideas using sometimes creativity techniques to foster the emergence of breakthrough ideas.

As the human species has adapted to changes in the environment over thousands of years, organizations adapt to their changing environment through radical innovations, surprising or shocking.

Some even themselves cause changes in the rules of competitive play through innovative business models: Ikea, Zara or Google itself, are banners of these tsunamis in the markets.