The European Commission has announced that he would like that 2009 was the European Year of Creativity and Innovation.

SOURCE | CORDIS: Information in R & D Community

Europe is striving to become the knowledge-based economy, the world's largest by the end of 2010. All agree that to achieve this goal it is necessary to encourage people to develop skills in a number of key areas to build a knowledge-oriented society.

On your word of fashion or, perhaps, magic potion? Is it simply is what it should be mentioned in any seminar / article / conference that price or we really are facing a new scenario in which the main way for organizations to innovate to be competitive passes?

It seems we just discovered Innovation as if until now did not exist or has been a blip, even anecdotal. What has happened? What paradigm has changed?