class = "MsoNormal"> The innovation is to transform knowledge into wealth, in turn know how to cash flow. The innovative ideas are the fruit of knowledge people have of an organization, the expertise, knowledge of environment, networking .... Alfons Cornella speech, in his book "The Alchemy of Innovation", namely the hybridization of knowledge as a source of the best innovations.

Either way, what is high and clear is that the origin of which flows the spring, it involves people. In many organizations are created groups generating ideas using sometimes creativity techniques to promote the emergence of breakthrough ideas.

Like the human species has adapted to environmental changes over thousands of years, organizations adapt to their changing environment through radical innovations, surprising or shocking.

Some even themselves cause changes in the game competitive through innovations in business models: Ikea, Zara or Google itself, are banners of these tidal waves in the markets.