class = "MsoNormal"> The innovation is to transform knowledge into wealth, in turn know how to cash flow. Innovative ideas are the fruit of knowledge people have of an organization, the expertise, knowledge of the environment of networking .... Alfons Cornella speech, in his book "The Alchemy of Innovation", namely, knowledge hybridization as the source of the best innovations.

However, what is clear and transparent is that the origin, the source from which flows all, is in people. In many organizations are created groups generating ideas using sometimes creative techniques to encourage the emergence of breakthrough ideas.

Like the human species has adapted to changes in the environment over thousands of years, organizations adapt to their changing environment through radical innovations, surprising or shocking.

Some even bring themselves to change the game competitive through innovations in business models: Ikea, Zara or Google itself, are banners of these tidal waves in the markets.