On your word of fashion or, perhaps, magic potion? Is it simply that it should be mentioned in any seminar / article / conference that price or we really are facing a new scenario in which the main route for organizations to be competitive going for Innovation?

It seems that we end up discovering the innovation as if it had not hitherto existed or was a blip, even anecdotal. What has happened? What paradigm has changed?

The rapidly changing environment in which we find the emergence of Asian countries as serious competitors, rapid technological development and globalization in general seem to be the triggers for setting up a new scenario in which, to be competitive not enough and low production costs or the ongoing search for efficiency in processes and until relatively recently. It is essential to find new ways to compete, to ensure the long term of our organizations and the new recipe lies in bringing to market a unique value to customers, to choose a different career through uniqueness and innovation.

We are thus in a chess game where the rules have changed and requires new ways of thinking to do .... to win the game. Exciting new challenges for businesses, individuals and governments in the beginning of this century.

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