class = "MsoNormal"> The innovation consists in transforming knowledge into wealth, in turn know how to cash flow. Innovative ideas are the fruit of knowledge people have of an organization, the expertise, knowledge of environment, networking .... Alfons Cornella speaks, in his book "The Alchemy of Innovation", specifically, knowledge hybridization as the source of the best innovations.

Anyway, what is plain and clear is that the source, the wellspring from which flows all, is the people. In many organizations are created groups generating ideas using sometimes creativity techniques to foster the emergence of breakthrough ideas.